Molson Canadian: The Beer Fridge – O Canada

I swear I had posted the previous Beer Fridge that Molson Canadian Beer put around the world, but for the life of me I cannot find it so I will have to post it here as well.

In the first installment the beer fridge had travelled the world, with free beer for people. But not everyone could open it, only Canadians could – using their Canadian passports.

The new installment is the beer fridge coming home, in time for Canada Day on the 1st of July. Though obviously practically EVERYONE will have a Canadian passport in Canada, so the fridge had an update. The only way to open the fridge now was to give a full rendition of the nation anthem O Canada. Wrong words or missing a beat mean you fail and don’t get to open the fridge! Though apparently using a kazoo works! Get ready for some passionate Canadians belting out their anthem!

Paddy Power: Traitor Tony

Paddy Power’s choice of agency, M2M, teamed up to work with Clear Channel’s Create division to produce the special build within hours of Italy beating England 2-1. Paddy Power strung “Traitor Tony” to the billboard in a gibbet; an 18th century device used to imprison traitors, murderers, highwaymen, pirates and sheep stealers in the 18th Century. Bit of fun for your Tuesday morning!

paddy power tony traitor

Cebu Pacific: Clever Pavement Stencil

Coming from Ogilvy and Mather for airline Cebu Pacific is more creative than the usual billboard or poster around town.

Billboards and posters may be biodegradable, but there is still the matter that there IS something to throw away. Now with stencils on pavements there’s none of that, they last for a few weeks and get washed away with the rain. I may do a post on these in the future, though none are as well thought out as this one.

Advertising tourism to the Philippines the stencil was spray painted on Hong Kong streets, and when it was done it was invisible. “What is the point of that?” you ask. Well, it was created to coincide with Hong Kong’s monsoon season. Created with a waterproof spray, the advert which claims “It’s sunny in the Philippines” only shows up when it’s raining!

Cebu Pacific stencil

Also incorporating a QR code for commuters to scan to bring up the latest flight details via the Cebu Pacific website, which obviously worked as it saw the campaign create 37% more traffic and people logging on to the site for discounted flights. [Via] Creative, AND an environmentally friendly advert, what more could you want?