Le Trefle: Emma

Think paper has no future? Think again!

This is a great TV ad, and I don’t normally like TV ads (except those EDF adverts, I love that little dancing orange thing!)

ORPHEA: Billboard Trap

How do you advertise a bug spray that’s used outdoors on a billboard? But a picture of a bug on it? Use bugs to spell a word? Be boring and just post a picture of the can? Not what ORPHEA wanted to do for their 4D spray. They instead used actual bugs to advertise it. Over time the bugs got stuck to the transparent glue on the billboard only applied in a certain area. Clever stuff, lots of bugs, and use of intrigue in a city!

ANAR: Only For Children

A very clever concept which not only tackles emotional subjects, but tackles the problem of getting across to kids who could be accompanied by the person who hurts them; by making it visible to only the child. And yet the actual process used to create this is less technical than you’d think; it’s the same printing style you see on those postcards or bookmarks that move! Created by Grey Spain for ANAR Foundation in Spain who helps children and teenagers who are at risk, a bit like our Childline. It’s simple, but so effective.

“ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?”

Coop Konsum: Phone Box

A great advert from Coop Konsum, a supermarket in Sweden about their stand on battery hens laying eggs. I would love to see people actually try this, it would be amusing, but also prove the point on the advert. Great ad

Renault: Speed Dating

“This is speed dating in every sense of the word and these are real “speed daters” in search of their soul mate. Among them is Caroline — a young, sexy and charming woman. She doesn’t have the same concept of “speed dating” as others. That’s why a big surprise awaits her contenders… even the most macho among them.”

Brilliant reactions from all the men in this video, another good ad from Renault for their new Clio. I love that it’s a woman who’s doing the driving, they could have easily done it the other way around, but I don’t think that would have been amusing, we girls get shown being scared in a lot of things and it’s not very often we see these reactions from men!

Renault: Clio Va Va Voom

“You’ll never forget the first time you saw the New Renault Clio. Watch as two unsuspecting guys take the new Renault Clio out for a test drive with extra VA VA VOOM! One thing is for sure, they’ll never forget the first time they saw the New Renault Clio.”

Asked to try the “Va Va Voom” button, they are then brought a taste of France to England’s streets. I just love the “yeah, I’ll have a baguette” haha free bread, why not! Good little stunt that obviously intrigued and amused the test drivers, it probably helps that I do love the car!

In other news Renault need to get on top of their comments on their videos, lots of spam which doesn’t look good on a brand page!

Traffic Responsibility Action: Wheelchair

Very clever use of the glass panels in an underground train, visually impacting and great placement

Dove: Real Beauty Sketches

Dove really do have some nice adverts out there, and their latest is another to add to their selection. It gave me goosebumps, using a FBI sketch artist and two different sketches it got the women to question their view of themselves. Great ad, would be nice to have seen men in the video also having sketches done.

“Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. “

ING: Nightwatch

“The slogan ‘Our Heroes are Back’ is used to announce that, after an absence of one decade, all major pieces in the Rijksmuseum’s collection are back where they belong. This is what happens when they suddenly emerge in an unsuspecting shopping mall somewhere in The Netherlands. With the support of main sponsor ING, entrance to the museum is free on the 13th of April from 12:00 to 00:00.”

This is clever idea, it not only gives attention to detail ( what with the chickens and all) but it starts all over the mall, so more people get to see it unfold, whether it be by seeing the thief or seeing the guards walk in. Fun and exciting to watch it would make you follow them to see what was going on that’s for sure! And all for a museum!

Tamanna: September Christmas

Ill tell you something, this gave me goosebumps! An advert of the best kind, for a Lebanese not-for-profit organisation called Tamanna, who allow critically ill children to see out their dreams. This time was the turn of Carmen, an 8 year old girl suffering from cancer, her wish was to get an iPad for Christmas. Tamanna decided to grant her this wish, but who can guarantee she’d see Christmas? So they brought Christmas to her, in September. With great results all around.