Vitamin Water: Energy-Replenishing Bus Stop
One from last year, Vitamin Water used bus stop sheet adverts to gain attention to the energy replenishing property to their drinks. They were installed throughout the US and included 5-volt USB ports into their billboards, so commuters can charge their phones while they wait for transportation. I think its a good link to the drink and a commuters mobile problems.
6 Responses to “Vitamin Water: Energy-Replenishing Bus Stop”
Tell me what you think
Wow, nifty marketing.
Love this idea! Great way to get consumers interacting with the brand and creates a positive brand image in the consumers mind.
I’d definitely be telling my friends!
creative
As long as the charging station works. If you don’t maintain the station properly people may end up being angry with the brand for poor service delivery! Otherwise it’s a really cool piece of work.
Also only handy if you have your phone cable on you! Like most of these kinds of things there has to be some form of checking that it works otherwise their could be backlash!