Oak Milk: Reverse Robberies

“Everyone knows there’s only one cure for hungrythirsty, and that’s OAK. And there’s only one cure for a store that doesn’t stock OAK, and that’s an OAK Reverse Robbery. Tell us you can’t get OAK at your local store and we may just do something about it. OAK, kill hungrythirsty dead.”

One way to scare the living daylights out of shop keepers and customers: reverse robberies. Oak Milk wanted to change the fact that you cant buy it all over America, creating Reverse Robberies, where instead of taking anything, they put the milk into the shops. The masks get me, that make it more like a real robbery, especially if they don’t hear the word “reverse”! You could then tell them where to hit next. Scary stuff!

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About Lockhaart

I’m 23, and I love finding interesting campaigns out there and posting them so more can see them and enjoy them and the ideas behind the campaign. Tweet me any interesting campaigns you've found @AdPitchBlog

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  1. Well Done Wednesday #3 | Apropos by GROUP360 Worldwide - November 14, 2012

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