Sprint: Unlimited Love Billboard
“Sprint, the only mobile network with truly unlimited data, wanted to launch their new popular EVO, the phone that helps you do what you love without limits on the truly unlimited network.
How could we highlight just how much EVO helps you do what you love?
New York has a lot of things to love. That’s why we created the Unlimited Love Billboard, a Times Square interactive board that helped people discover more of what they have unlimited love for in NYC.”
Taking social customer service to the big screens, literally! Getting people to tweet their favourite things to be shown on the screens is a great idea, but also taking it the next level by showing them where it is in New York, whatever they love unlimited. I also appreciate the fact that they didn’t just tweet them a map to where to find it, but also a photo of their profile pic on the screens, showing they understand the momentous occasion of having their picture up in Times Square.
About LockhaartI’m 23, and I love finding interesting campaigns out there and posting them so more can see them and enjoy them and the ideas behind the campaign. Tweet me any interesting campaigns you've found @AdPitchBlog
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