Sprint: Unlimited Love Billboard
“Sprint, the only mobile network with truly unlimited data, wanted to launch their new popular EVO, the phone that helps you do what you love without limits on the truly unlimited network.
How could we highlight just how much EVO helps you do what you love?
New York has a lot of things to love. That’s why we created the Unlimited Love Billboard, a Times Square interactive board that helped people discover more of what they have unlimited love for in NYC.”
Taking social customer service to the big screens, literally! Getting people to tweet their favourite things to be shown on the screens is a great idea, but also taking it the next level by showing them where it is in New York, whatever they love unlimited. I also appreciate the fact that they didn’t just tweet them a map to where to find it, but also a photo of their profile pic on the screens, showing they understand the momentous occasion of having their picture up in Times Square.
4 Responses to “Sprint: Unlimited Love Billboard”
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- - January 28, 2013
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Tell me what you think
I really like your blog as an advertising student i can relate to your post and personally it think this type of interactive advertising is the future of advertising. From all that i have learned and seen is that TV that had dominated the field for placing ads is so fractured that its just not trusted. While the internet does have good reach no one is clicking on banner ads but i think this combination of out of home and interactive ads will be the best way to truly get to your target audience.
I’m glad to see someone agrees! Sometimes people look at me a bit odd haha TV adverts definitely have to be something special now to actually grab peoples attention, otherwise they are just noise in the background while people do other stuff! A mix is definitely what is needed now! I’m glad you like my blog
Hope your journey into the advertising world goes well!