“The new Actros is Mercedes-Benz’s most impressive truck until now. We wanted truck drivers to experience this in a unique place where only they could see it.”
Campaigns like this, you can just see someone had a great idea moment! I love looking up at lorry drivers as they go past, but you never really think of or see what they see from their high point of view, now we have an ad that targets them specifically! Only for their eyes!