McDonalds: Free Wifi

TBWA Madrid uses a new medium to attract customers to their restaurant. By renaming the free wifi hotspots which people also use outside of the establishment, they were able to pass a message to a very relevant audience.

8 Comments

Tell me what you think

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s