Honda Civic: Cereal

Why don’t they include toys in cereal any more? I used to love finding the toys in the box, even if they were a load of rubbish. Honda has used this for a guerrilla stunt with their car, which I think is great. Created by Dare in Canada their rationale states “Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car.” and what a better way to do it but with a giant box of cereal?

honda_cereal_stunt_aerial

Video of it being put together can be seen here: http://vimeo.com/23935835

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