National Geographic: Augmented Reality

I do like good use of AR, although it’s a strange concept to some people it can enhance the way we see products – like the Lego AR that shows you what’s in the box. I like this use of AR by National Geographic, the agency Appmaker says:

For the launch for National Geographic and UPC, we built a unique, large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. It allowed us to place people right inside the content, allowing people to see themselves next to the content. In short we built 5 broadcast quality 3D scenes of: leopards, astronaut, dolphin, storms and dinosaurs. We had a huge reaction when launched last week, with tens of thousands of people interacting and 1000s more sharing pics and vids on Facebook. The event is currently running in Hungary, with three 5 day deployments.

I love the clip at the end with the spaceman too

Live Augmented Reality for National Geographic Channel / UPC from Appshaker Ltd on Vimeo.

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