Disney: Time Square AR

Apparently happened a while ago but it is awesome execution, and so many great interactions from people in the crowd of Times Square. Disney took over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular characters.
When people stand in the specially marked circle opposite the digital billboard, an Augmented Reality character magically appears and interacts with them as they watch on the big screen.

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