Fun, low cost campaign from Taxi 2 helping Mini owners to find their car after shopping. We’ve all had that “where did i park my car?” feeling, I on the other hand took it further at one point and honestly thought my car had been stolen, as I had parked it next to a big brown coloured 4×4 and near a white Mini, and now my car wasn’t there. Panic over though, turns out I’d parked it 2 rows up in the identical place to this spot, and another brown coloured 4×4 had parked in the identical spot to the one next to me and so had a white mini. This campaign, would have helped me immensely!
The stunt was executed in mall lots in Toronto, Vancouver and Montreal over December.