Slurpee: Bring Your Own Cup Day

I found this ages ago, I could have sworn I’d blogged it, but apparently not! Slurpee Austrailia created ‘Bring Your Own Cup Day’ for just one day. For a 24 hour period, customers could take any vessel they could get their hands on to fill with Slurpee products. Everything from boots, KFC buckets and trophies were filled. Asking fans on facebook what they’d bring the best suggestions were turned into adverts. With a 270% increase in sales a drink was sold every 1.8 seconds.

Tell me what you think

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s