Cadbury: Giant Thumbs Up

To celebrate having reached 1 million likes on Facebook Cadbury created a giant thumbs up statue using 3 tonnes of chocolate bars. Fans could watch the build live via the Cadbury Facebook page and leave messages of encouragement for the builders on their wall which appeared on the live wall in the studio. A fan got to place the last piece on top. Really want to know what they did with all the chocolate after.

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