Mercedes: Key Viano

Feels like my blog is becoming a car advertising blog! Promise I will get onto other subjects! This is from Mercedes, executed in Berlin, Germany, they created a campaign that allowed people to interact with their advert, with their own car key. By pressing their car key at that poster it opened the door to the Mercedes Viano, each time a different passenger got out, but if the passer by caught the Viano when it was empty they got to have a ride in one waiting outside the station to experience it for real.

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