Water is Life: Drinking Cups

One in eight people lack access to clean water worldwide. So DDB New York launched an experiental campaign that placed drinking cups next to polluted inner city drains and pipes, driving home the message that access to clean water is a privilege. Each cup includes a different design and a fact about dirty water, driving people to http://www.waterislife.com/index.php where they can donate time or money to the cause.

I especially like the cup designed like a Vitamin Water drink

Tell me what you think

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s