Water is Life: Drinking Cups

One in eight people lack access to clean water worldwide. So DDB New York launched an experiental campaign that placed drinking cups next to polluted inner city drains and pipes, driving home the message that access to clean water is a privilege. Each cup includes a different design and a fact about dirty water, driving people to http://www.waterislife.com/index.php where they can donate time or money to the cause.

I especially like the cup designed like a Vitamin Water drink

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