Mix: Against AIDs

“In Brazil, surveys have shown that the number of HIV cases keeps growing among young people. The radio Station Mix FM could have an important role in this scenario: alert young people, making them feel how easy it is to a virus to spread around. So we’ve made our own virus.”

Very clever social media campaign from radio station Mix. The video below explains it all, a virus on Facebook to represent the threat of AIDs when you don’t use a condom. Love it

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