Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: ‘Touch them to ensure that they don’t disappear.’
I like the use of thermochromatic ink, I recently researched the inks for a use on a project at work and think it could be used more, to give a new dimension to traditional posters, if it was viable to be applied that is!