Drugs Set Your Timeline is the first campaign to use Facebook’s new timeline as a medium. Launched by the Israel Anti-Drug Authority, the campaign communicates the hazards of drug abuse in an innovative way.
I saw this when they first started it, but at the time there was nothing on it but one post, I thought it was a really good idea, I hadn’t realised they had carried it on. It’s a shame Facebook closed it down! It was a great way to engage the audience in a way they not only understand but in a way that they willingly contribute to.
See am image of the timeline here: http://www.mdigital.co.il/Drugs-Timeline.jpg