Awesome use of augmented reality from Suremen. Buy a can, go to: http://www.suremenadventure.com/en/ choose a course to get your adrenaline pumping, beat the clock and enter your unique code for a chance to win €/£10 every 5 minutes. There are over 140 hair-raising chances to win every day. Using your can outstretched in front of your webcam you steer your choice of sport equipment; a BMX bike, Motorcross Bike, canoe, or kite surfing.
Looks like a lot of fun to me!