TNT: A Dramatic Surprise

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…

Awesome, and a campaign that has gone into an epic viral state, a way to add drama in a quiet square in Belgium by the press of a button. Love it when they drop the guy off the stretcher then set off with the doors open. Great idea, and a great way to capture an audience, I would sit in that square all day and watch the faces of the person who pressed the button

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