In Paris, people will do whatever it takes to fit into a parking space. We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly.
We installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score.
Honestly, I love this, I especially love the ending, he definitely needed it! Fun way to get the point across, I don’t understand how people can do this to their car and someone else’s though, I would be distraught if it happened to mine!