NYC Rescue Mission: Underheard in New York

Homeless people, most walk right by, not helping, ignoring, seeing them as something that shouldn’t be seen and not understanding that they have stories too and they have voices too. BBH worked with Underheard in New York and gave 4 vagrants smartphones to tweet about themselves, their life and their experiences, whatever they wanted. All of this lead to their lives being changed, and not just by someone giving them a little change, campaigns like this make you feel that there is hope for the human race compared to a lot of stuff you see now!

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