ING-DiBa: Smartphone Basketball

ING-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks’ star Dirk Nowitzki as their brand ambassador. They created an app to use the excellor meter to calculate users hand movements and turn use it to show the correct video on the screen of the ball being thrown to the net. Shame it’s just a video and not a live thing like a Kinect game. Not sure how this really makes it so it shows how easy banking is though. Lot of social media going on with it though. Best bit: the “one broken smartphone” as the kid throws the phone haha!

Tell me what you think

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s