ING-DiBa: Smartphone Basketball

ING-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks’ star Dirk Nowitzki as their brand ambassador. They created an app to use the excellor meter to calculate users hand movements and turn use it to show the correct video on the screen of the ball being thrown to the net. Shame it’s just a video and not a live thing like a Kinect game. Not sure how this really makes it so it shows how easy banking is though. Lot of social media going on with it though. Best bit: the “one broken smartphone” as the kid throws the phone haha!

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