EVOC: Indestructible Billboard

EVOC created this campaign to advertise their EVOc Liteshield Back Protector that’s built into their backpack, and that could help prevent back injury’s. They created the Indestructible Billboard. Encouraging people to hit, kick or punch the backpack on the billboard, which then reads the speed and strength of the hit. It also takes a photo of the consumer and posts it to the EVOC Facebook page along with their score, people were able to tag themselves in the photos.

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