Coca Cola: Download the Concert

“We took advantage of the launch of the new album of a renowned local band, invited them and created a concert like no other, in which young people where the ones who, by downloading the album’s songs from their mobile phones, also downloaded the band from a height of 50 meters. Every time the audience downloaded a song, the band played it and came down 10 meters, until they reached ground level with their fans.
In this way, we promoted an online radio station in a way never seen before.”

Scary for the band being up so high! Hope none were scared of heights, but a good way to interact not only with the app but with the band themselves too to get them closer until they’re right in front of you, all by downloading songs. I like that they’re taking it to other places too and it’s not just a one show thing like a lot of campaigns like these are.

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