Salta: Rugbeer

One for the lads this time, as the video clearly shows. Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience.

The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.

Equipped with a “pussy meter” the vending machine won’t give you a beer unless you tackle it hard enough, great way to show how manly you are and also take out the usual frustration we have on vending machines when they don’t give us what we paid for, this time though, it’s encouraged!

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