Kia: Rear View Camera Race

Kia wanted to advertise their new rear view camera which isn’t common in Latin America. So how did they do it? They created a backwards race, with the drivers using only the rear view camera to drive by. Great results from it, and you have to hand it to the drivers, it’s a lot of impressive driving! I know I couldn’t do it it takes me 5 minutes to remember which way to turn the wheel when reverse parking!

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