Red Cross: Balloon

Getting people to donate blood is a hard topic to advertise in many ways, you can’t be gruesome, a lot of people don’t like needles and others can’t even do it because of a condition (or maybe they faint!) but encouraging people to do it is an important thing otherwise stocks go low. I love this simple campaign from the Red Cross, making people realise the effects low blood stock can have is the best way to advertise it which this does, in a great way. I believe it’s only a concept from the School of Visual Arts in New York but it would be a great way to do it.

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