Chevrolet: Rescue Drive

Sometimes you see campaigns and wonder how it hasn’t been thought of before. This is one of those. To get people to test drive the new Chevrolet Cobalt, they sent one to the point when people are most likely to think about changing their car: when they’ve broken down. So they sent one to follow a tow truck, when people called the truck to fetch them and their car they were offered to test drive the new Chevrolet instead of riding in the truck. Simple, clever, and comes at the perfect time without any effort on the consumers side.

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