“Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. That’s why we made Martini and Mini Taxi co-promotion. We set up special Martini TAKEMEHOME machine in clubs. It measures your blood alcohol content and if it exceeds certain limit you receive 30% discount on Taxi Mini.”
Everyone gets curious when drunk, I’m sure plenty of people tried this machine to just see what their level was even if they didn’t order a taxi, I would like to know, I’d probably do it after every drink. That would end up in a very amusing set of pictures posted to my wall I imagine!