NOAH: Seal Killer Interactive Billboard

NOAH, an organisation looking for help to stop the 900,000 seal deaths each year, to do this they took to the streets and created a billboard to encourage passers-by to use their small change to get rid of the hunter – by hiding him under their money. Magnets behind the image allowed the money to stick and create a collaborative effort from the consumers. I like the fair ground look to the billboard, definitely creates a game feel to it while still being a serious subject.

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