Old Spice: Muscle Music

Old Spice do the best campaigns some times, and the most random ones at that. What a better way to sell shower gel and after shave products than with humour, and not shoving the product in your face while talking about all the great qualities it has. I love this kkind of campaign, the brand having a laugh along with us about their humour and create a sense of community not just through social media. This time they’ve teamed up with Terry Crews again (I love Terry Crews) to play a round of muscle music! Strapped via wire to his many, many muscles are different instruments, first time round you watch him jam out to the sound they make, then once he’s finished, use your keyboard (any button, each button does a different thing) and record your own rock out section. Another great, but very random, installation from Old Spice!

Old Spice Muscle Music from Terry Crews on Vimeo.

What’s your favourite button? Mine is the ; button. WE ON THE INTERNET!!

One thought on “Old Spice: Muscle Music

  1. Reblogged this on Daniel Reed: An SEO Blog and commented:
    Ok so this is a guilty re-blog!
    Old spice have the some of the best, most recognisable adverts around and whilst the music on this is awful, you can not help but recognise the power of Old Spice marketing!

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