“In Brazil, every two minutes, someone needs blood donation. And to try to minimize the low levels of blood supply in Hemope – Blood Center of Pernambuco – and encourage donations , the agency Blackninja developed this creative poster with acrylic hearts and a liquid that simulates blood.
In turn, the liquid passes from one person to another, reinforcing the concept: “Donate Blood and fill a life of hope.”
This is so clever, and shows the purpose of donating blood in a very simplistic but straight forward way. It’s a nice design with slight interaction, and also has the timer style to it, symbolising the time running out for those needing blood by donations.