Heineken: Passport

“Can one man make it from Inner Mongolia all the way to Bangkok using just Heineken? Visit http://thepassport.sg to find out and enter the contest to stand to win great prizes, including a trip for you and 3 friends to Sensation Taiwan!

In part 1 of the journey, Justin takes on some traditional wrestlers in Shangdu, Inner Mongolia. Will he make it? Watch the video to find out. In part 2 of the journey from Inner Mongolia to Bangkok, Justin enters one of the busiest trading environments as a fruit seller. Will he be able to navigate the bustling Shanghai streets?”

This very much reminds me of Axa’s Going to Like by Likes campaign, and I do think I prefer that one, but only because the fans got a part to play in the journey too. But anyway, it’s always interesting to see how people tackle a problem like this, it’s definitely something I wouldn’t do!

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