“To commemorate the anniversary of Coca-Cola FM, subscribers of Caprice received a special jacket, which allows the reader to make the magazine a sound amplifier. Just wrap the magazine and the iPhone fit in the space provided. The final shape causes sound waves move in two different directions at once, intensifying the stereo effect created by the embedded device. The next step is to enjoy the music.”
Shameless use of Google translator there! But awesome idea from Coca Cola to celebrate the anniversary. Innovations like this make traditional media come alive and make it more fun and current. Shame I don’t own an Iphone and shame it only works for them too!