Burts Bees: Intense Hydration

“To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, we re-imagined the typical “Before & After” demonstration by constructing a billboard using thousands of coupons. Then we let the power of curiosity take it from there.”

I like the fact that the billboard was also made out of recyclable nylon and the coupons were post-consumer recycled content, nice to see a brand being environmental when doing their projects.

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