Newspaperswork: Distracting

“On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, we gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that we provided more than enough to distract them….”

Created by one of my favourite agencies, Duval Guillaume, the same agency that created the TNT drama button. I like how they’ve approached the brief, and created an amusing way to show off how newspapers still work in this digital age. It would be great to see how far they could actually take it until they did finally take notice

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