ING: Nightwatch

“The slogan ‘Our Heroes are Back’ is used to announce that, after an absence of one decade, all major pieces in the Rijksmuseum’s collection are back where they belong. This is what happens when they suddenly emerge in an unsuspecting shopping mall somewhere in The Netherlands. With the support of main sponsor ING, entrance to the museum is free on the 13th of April from 12:00 to 00:00.”

This is clever idea, it not only gives attention to detail ( what with the chickens and all) but it starts all over the mall, so more people get to see it unfold, whether it be by seeing the thief or seeing the guards walk in. Fun and exciting to watch it would make you follow them to see what was going on that’s for sure! And all for a museum!

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