Dove really do have some nice adverts out there, and their latest is another to add to their selection. It gave me goosebumps, using a FBI sketch artist and two different sketches it got the women to question their view of themselves. Great ad, would be nice to have seen men in the video also having sketches done.
“Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. ”