A very clever concept which not only tackles emotional subjects, but tackles the problem of getting across to kids who could be accompanied by the person who hurts them; by making it visible to only the child. And yet the actual process used to create this is less technical than you’d think; it’s the same printing style you see on those postcards or bookmarks that move! Created by Grey Spain for ANAR Foundation in Spain who helps children and teenagers who are at risk, a bit like our Childline. It’s simple, but so effective.
“ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?”