Asics: The Next Epic Challenge

“We wanted to encourage people to get into training in a big way, so we had to come up with an equally big idea to inspire people. The result? The Next Epic Challenge: a massive wooden horse that’s basically a cross training gym on wheels…and legs. Check out the action when people at Imperial Beach in San Diego, CA tried their hand at push ups, pull ups, rope climbs, battle ropes, and more.”

I love the taunts, I also love the fact it made them think and challenge the mind as well as their body. Lot of fun, though I couldn’t do it!

If you liked this you may like these other talking or challenging campaigns:

Kenco: Kenneth the Talking Vending Machine
Levis: Summer Hotline
Axa: Going to Like by Likes

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