Brilliant, and yet simple advert for Pizza Kingdom using the common escalator in a very creative way. I’ve seen quite a few escalator ads, but not one that actually uses the side of the steps as well as the top. Used to advertise the companies new cheesier pizza the side illustrated the strings of cheese as the slices are pulled apart. The movement of the stairs work so well to do the actual movement of the slices coming apart. Also brilliant placement for the advert as the escalator leads right to their door!