“On October 2, KLM gave 300 kids the experience of a lifetime. The lucky kids were invited to a truly spectacular pre-screening of the new Disney film Planes. What made the event extra special was its location: on board of a real airplane! Besides the popcorn and beverages which made the kids already extremely happy, KLM created an even more unique environment: world’s first movie experience in and around a plane using special effects by recreating the world of Planes in a live setting. This made it an unforgettable experience for the kids.”
I don’t think this would have worked half as well if they didn’t do the effects outside the actual plane, it would have been amazing to do a version like those 4D ride things!