This is awesome and if you don’t feel remotely festive yet this will make you! It did for me! West Jet are an airline who decided to grant people their christmas wishes, with a bit of digital magic. A bit like the SNCF adverts I recently posted about they give flyers a real-time meeting with Santa via video link. Scanning their boarding pass allows Santa to know the kids names, and Santa proceeds to have a good old chat with the kids and the family, asking what they want for Christmas. One boy wanted a “choo-choo train” and another grown up man wanted pants and socks! The things people ask for! Once everyone had had a go, some West Jet elves, in the airport the customers flight was due to land at ran (literally) to the shops and bought, yes BOUGH ALL THE ITEMS the people had asked Santa for! I’m getting goosebumps just thinking about it haha. They then wrapped all of the gifts and released them out onto the luggage carousel for the flight when the passengers arrived! This is way better than spending money on TV ads and annoying web adverts, and it is possibly cheaper too! Honestly a great good-feeling advert for the airline!