Renault: Life Size Scalextric

Hmm. This is a “hmm” kind of advert. It is a great idea, and it would be awesome if it really was done, but was it?

The premise is that to promote the new Renault ZOE electric cars they created a life sized scalextric track 1.9 mile long in London. Then two real cars specially customised to fit and work on the track were controlled by competition winners from their Facebook page, who were in a helicopter to see the action from above.

The problem I have with it is, apart from most of the actual car race looking fake and CGI, it’s in London. At the end of the video it says it was done on closed roads, but why would they close major roads in the day time? There were also no spectators – why wouldn’t you want people to see it? The times the cars looked real the track looked fake, and there were no safety barriers either. To close roads like that and have no coverage of that? Hmmm. Take a look at the YouTube comments to see what others think too, but what do you think? Real or Fake?

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