“This year Valentine’s Day will be the most romantic ever! We placed 1500 ‘In Case of Love’ emergency cases carrying a beautiful red rose throughout Paris in crowded, and well-known romantic areas. In case you meet your love at first sight, it’s easy to make it known. Just break the glass and take the flower. The only thing you have to do yourself is to declare your love.”
Just a nice, simple offline guerrilla execution for an online business, I’m liking!