Paddy Power: Traitor Tony

Paddy Power’s choice of agency, M2M, teamed up to work with Clear Channel’s Create division to produce the special build within hours of Italy beating England 2-1. Paddy Power strung “Traitor Tony” to the billboard in a gibbet; an 18th century device used to imprison traitors, murderers, highwaymen, pirates and sheep stealers in the 18th Century. Bit of fun for your Tuesday morning!

paddy power tony traitor

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