Peruvian League Against Cancer: Shadow Wifi

Advertising agency Happiness Brussels teamed up with the Peruvian League Against Cancer to come up with ‘Shadow WiFi’ to raise awareness of skin cancer. The big block type things only emit wifi in the shadow, step out into the sun and you’re disconnected. Clever, but I feel the Peruvian League Against Cancer could have had a bit more presence in the video and blocks.

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