Forever 21: Thread Screen

This is some seriously thought through technology, serious organisation skills needed for this! Also technology genius? Creating technology our of thread spools to show customers tweets and instagram photos. All that thread compiled into a 2000 pound machine that uses 6,400 spools of thread to display Instagrams that are hashtagged with #F21ThreadScreen. It’s quite hypnotic watching those spools turn! See more info at http://f21threadscreen.com/

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