Zappos: #PayWithACupcake

Favourite campaign for a while! I love it when companies and brands play against each other. And one time Google was out in a truck trying to get people to try Google Photos by giving* them with free cupcakes. All was going well, people took a photo and got a free cupcake. What’s better than free cupcakes? Well things you can use like sunglasses, watches and bags maybe? So up walk Zappos. Literally. A Zappos box (not sure what else to call it!) walked right next to the cupcake mobile and waited for someone to #PayWithACupcake. These people didn’t know what they were going to get, but once they did they had a queue, even the person from the cupcake truck came over! Great work, now I say you’re turn Google!


If you missed the other great brand face off Audi VS BMW you have missed out! Check out the post here

Tell me what you think

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s