Zappos: #PayWithACupcake

Favourite campaign for a while! I love it when companies and brands play against each other. And one time Google was out in a truck trying to get people to try Google Photos by giving* them with free cupcakes. All was going well, people took a photo and got a free cupcake. What’s better than free cupcakes? Well things you can use like sunglasses, watches and bags maybe? So up walk Zappos. Literally. A Zappos box (not sure what else to call it!) walked right next to the cupcake mobile and waited for someone to #PayWithACupcake. These people didn’t know what they were going to get, but once they did they had a queue, even the person from the cupcake truck came over! Great work, now I say you’re turn Google!

*bribing

If you missed the other great brand face off Audi VS BMW you have missed out! Check out the post here

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