Children and Adolescents Reference Center: Glow in the Dark

Created by EuroRSCG these Children and Adolescents Reference Center ads are printed in fluorescent glow in the dark ink so they appear normal during daylight, with a child playing or innocently laying in bed. You are then invited to “Turn off the lights and help (Annie / Peter / Emily) overcome his/ her fear of the dark.”

When you turn the lights off, a new image appears revealing a grown man. A new message is also shown describing the abuse: “You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.”

Don’t know if I’ve seen glow in the dark print used for anything but this is a great way to use it, and powerful.

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